Nov 6, 2021
Orange County


Now in its fourteenth year, the AltaMed Food and Wine Festival has grown into the largest Latino food and wine festival on the West Coast. It is a signature event in Los Angeles and Orange counties, attended by many of Southern California’s top business and community leaders representing sectors as diverse as finance, health, retail, entertainment and government.

In addition to increasing your company’s profile among this key demographic, the event offers opportunities for networking and client engagement against the backdrop of a unique, star-studded Downtown LA evening complete with celebrity chefs, tastemakers and influencers. For more information about sponsorship opportunities, please download our brochure.

Guest Demographics:

  • The median attendee age is 30–50 years old.
  • Median household income is $150,000.
  • Of the 2,000 guests in attendance, 52% are male and 48% are female.
  • Attendees consider themselves connoisseurs of fine wine and food.
  • Attendees frequent fine dining establishments five to seven times per month.
  • Attendees purchase an average of one to two cases of wine per month.
  • The attendee rate has grown at an average rate of 10% each year.